Marketing is far more successful than you might think

Trends in consumer behavior demonstrate that people generally assume that purchasing merchandise on sale proves that they are conscientious about spending money. Most people … Read More...

Scantily Clad

Recently New York magazine published photographs of actress Lindsay Lohan which raised controversies in regards to the use of “sex appeal” in advertising. The series of Lin… Read More...

Wearing your cause on your sleeve

For the past several years researchers of the health sciences have constantly been investigating new and innovative ways to maintain a healthy way of living provided the conditi… Read More...

Wearing your identity on your sleeve

It is remarkable how a simple image printed on a logo, or an advertisement, can capture the attention of thousands of individuals daily.

A successful company, organization, univ… Read More...

Fashion philanthropy

At first glance, the fashion industry may appear to be a world entangled completely in materialism, and merchandise sold strictly for the purposes of a customers’ instant grat… Read More...

Techies need eye candy too

Is it the “Sunshine Yellow”, “Espresso” or “Flamingo Pink” that grabs the attention of countless individuals who purchase Apple Computers?

Consumer reports show … Read More...