Home » ByAriella Herman

Marketing is far more successful than you might think

Trends in consumer behavior demonstrate that people generally assume that purchasing merchandise on sale proves that they are conscientious about spending money. Most people chose to shop during sale season, or when a good deal is offered; however, often times … Read More...

Scantily Clad

diverse-city-3-14-08_page_2_image_0002.jpgRecently New York magazine published photographs of actress Lindsay Lohan which raised controversies in regards to the use of “sex appeal” in advertising. The series of Lindsay Lohan photos taken for the publicly sold magazine lead to the biggest selling … Read More...

Wearing your cause on your sleeve

For the past several years researchers of the health sciences have constantly been investigating new and innovative ways to maintain a healthy way of living provided the conditions of the current environment.

The health food industry has become a central … Read More...

Wearing your identity on your sleeve

It is remarkable how a simple image printed on a logo, or an advertisement, can capture the attention of thousands of individuals daily.

A successful company, organization, university, et cetera, develops marketing and advertising tactics through the use of quick … Read More...

Fashion philanthropy

At first glance, the fashion industry may appear to be a world entangled completely in materialism, and merchandise sold strictly for the purposes of a customers’ instant gratification. However, many of the most successful fashion designers serve as supportive donors … Read More...

Techies need eye candy too

1130073.jpgIs it the “Sunshine Yellow”, “Espresso” or “Flamingo Pink” that grabs the attention of countless individuals who purchase Apple Computers?

Consumer reports show that in 2007 trendy, stylish laptop computers receive much higher ratings than laptop computers that are designed … Read More...

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