To acquire wisdom, one must observe

New marketing director joins Brandeis Athletics administration

Andrew Vatistas joined the Brandeis athletics community as the Assistant Director for Marketing, Promotions and Community Relations. Vatistas grew up in the New England area where sports are a culture and has spent time working in the marketing discipline of athletics with the NBA’s Philadelphia 76ers and the University of New Hampshire. He also worked with ESPN College GameDay at the highly coveted Harvard v. Yale football game.

“I have been involved with athletics my whole life,” Vatistas said, “I grew up playing basketball and baseball, both of which I continued through most of my twenties.”

In addition to his playing experience, Vatistas has been a part of the managerial duties of athletics since he could remember. “I have been involved with sports marketing and event planning since high school, where I planned and executed an athletics related charity event.”

A graduate of Endicott College, also in Division III, Vatistas brings his expertise to the Brandeis community. He is excited and motivated to begin his work at Brandeis. “I [have] met many administrators, coaches and student-athletes who made it clear to me that being a member Brandeis community would be a great move for me.”

In his new position, Vatistas is in charge of game-day marketing operations, increasing attendance at sporting events and alumni relations. Vatistas hopes he can draw from his time dressing up as the University of New Hampshire mascot in bringing crowds to Brandeis athletic events.

However, outside of Vatistas’ responsibilities as an athletic director, he is excited to be a spectator too. As anyone involved in Brandeis athletics can attest to, Homecoming weekend is a great spectacle and event to be a part of. Vatistas is no stranger to the excitement of the weekend: “I am very excited to be involved with my first Brandeis Homecoming weekend!”

Along with the excitement of Homecoming weekend, Vatistas has a personal agenda for his time at Brandeis; the development of a student loyalty program compatible with both Android and iPhone. This program will aim to encourage, engage and energize Brandeis athletics. Vatistas hopes this program will bring forth an increase in school spirit and attendance at athletic events.

We are very excited to welcome Andrew Vatistas to the Brandeis community and are excited for the future of Brandeis athletics.

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