In order to improve its capability to distribute information and publicize events, the university installed 16 digital signs across campus. In the time since their installation, the administration believes that the digital signs have improved their ability to communicate, according to a case study conducted by Mvix, the company which creates the software that is used for the signs.
The study says that Brandeis was seeking to “improve its overall campus experience and stay up to date with digital trends.” The study says that the signs are displayed on 16 Xhibit digital sign players using XhibitSignage content management software. The study added that Brandeis wanted “a more centralized and sustainable” method of advertising, as opposed to the previous system of using paper posters. Mvix also said that the digital signs are more attention-grabbing and seem more modern than other methods. Mvix’s study touts the software as allowing “different content to be displayed at different times of the day” in order to “target viewers and segment their screens for different audiences.”
According to Mvix’s website, Brandeis was looking for a solution that would “increase the overall campus experience, advertise upcoming events and opportunities, streamline all internal communications and modernize their campus.”
According to the study, Assistant Dean for Student Affairs Timothy Touchette had previously been familiar with digital signage, and was involved in the decision to install digital signs on campus and in their installation. Touchette was quoted in the study as saying that he has “really enjoyed establishing a digital signage network here at the university” and that he and the university “look forward to continuing to expand [the network].”
Touchette did not respond to The Hoot’s request for a comment.
Mvix is a company based out of Sterling, VA that creates software for digital signs. According to its website, its products are also used by the National Aeronautics and Space Administration and the Discovery Channel. They also provide signage for Sodexo, the company which currently provides food for the Brandeis campus. Mvix was founded in 2005, and advertises itself as “a leading provider of turn-key digital signage solutions.”
